About the Company:

Utsatea is on a mission to ensure that every cup of tea Consumed in the world is fresh. That is why we have revolutionized how tea comes to you. We source direct from over 150 estates across India and Nepal. The finest teas come to us often within a few hours of production. We use state-of-the-art dehumidifying and cold storage solutions that keep the freshness, aroma, and taste of the teas intact. Till date, we have delivered over 2 Billion cups to 117 countries. The entire ethos at Utsatea is to create a global impactful brand that not only changes the 200-year-old industry for good but also, in the process, changes the livelihood of millions of people.

Responsibilities:

● Strategize social media and content marketing campaigns

● Create, curate, and manage all published content (images, video, written and audio/podcast).

● Design, create and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels.

● Develop and expand community and/or influencer outreach efforts.

● Execution of all campaigns including planning coordination with various internal teams

● Ensure ads are creatives are produced on time, in the right formats and displayed on time by various channels to reach our target audience

● Work closely with the creative team to develop image, content & features.

● Continuously assess and report on the results of campaigns and implement improvements where necessary

● Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

● Master’s/Bachelor’s Degree and equivalent work experience in a related field for at least 4 years

● Deep understanding of the social media channels and being up-to-date with latest trends and formats

● Creative thinker and problem solver- enjoys generating innovative ideas and solutions, devising new and exciting ways to engage audiences

● Detail-oriented – spots mistakes and takes pride in their work

● 100% fluency in written and spoken English

● Will drive projects independently and take responsibility readily

● Excellent communicator and the people-oriented person who enjoys teamwork and working in a collaborative environment